2024 saw a total of 94,224 motorcycles and off-highway vehicles (OHVs) delivered to Australian customers, marking a slight decline of 1.8% compared to 2023 sales.
Breaking down the figures, off-road motorcycles saw a positive performance with 41,178 units sold, an increase of 2.6%. However, road motorcycles experienced a 2.4% decrease, with 34,266 units delivered. Scooters saw a notable decline, dropping by 22.5% to 4,752 units. The OHV category also saw a slight dip, with 14,028 units sold, down 3.8% from the previous year.
Rod Camm, CEO of MTA Queensland, noted that the slight overall decline in sales could be attributed to the ongoing economic environment. “Motorcycles are often seen as discretionary purchases, and with the current cost of living pressures and interest rates, many consumers are reconsidering their purchasing decisions,” Camm explained. “That said, we’re still seeing growth in certain segments, such as off-road motorcycles, where demand remains strong.”
“The slight decline in sales is a reflection of the broader economic environment,” Camm explained. “However, we are seeing an increase in off-road motorcycle sales, which demonstrates that there is still strong demand in specific segments of the market.”
The electric motorcycle segment remains a niche in the industry, with only 429 units sold in 2024, representing just 0.45% of total sales. “Electric motorcycles are gaining interest, but it will take time before they represent a more substantial share of the market,” Camm added.
Looking ahead, Camm expressed cautious optimism for the future. “The year ahead will continue to present challenges, but we are confident that new models with innovative features will inspire both new and seasoned riders,” he said. “There’s still strong potential for growth, particularly in niche segments, as the market continues to evolve.”
Source: Federal Chamber of Automotive Industries (FCAI)
15 January 2025