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February 2024 New Car Sales Figures Released

Australia’s demand for new vehicles has continued into 2024 with another record-breaking month of sales.

Figures released by the Federal Chamber of Automotive Industries show a total 105,023 vehicles delivered during February 2024, a 20.9 per cent increase on the same period last year.

Every State and Territory experienced positive sales growth for the month, with the Australian Capital Territory up by 19.9 per cent (1,743); New South Wales by 15.7 per cent (31,943); Queensland by 21.9 per cent (22,466); South Australia by 16.3 per cent (6,451); Tasmania by 28.5 per cent (1,817); Victoria by 29.8 per cent (28,415); Western Australia by 15.3 per cent (11,317) and Northern Territory by 20.1 per cent (871).

Toyota was the market leader with recorded sales of 19,374, followed by Mazda (7,350), and Ford (7,275).

The Ford Ranger was Australia’s top-selling vehicle with sales of 5,353, followed by the Toyota HiLux (4403), and Tesla Model 3 (3,593).

“Australian motorists’ strong preference for Utes, accounting for 20.3 per cent of sales this month, demonstrates the challenges with the proposed New Vehicle Emissions Standard. Out of 21,327 utes sold in February, only one was an EV,” said FCAI Chief Executive Tony Weber.

Battery electric vehicles accounted for 9.6 per cent of sales in February, while one in five vehicles sold was powered by low emissions technologies.

“Growing sales of electric vehicles across other market segments proves that where a battery electric product exists which suits the driving habits of Australian motorists, work and recreation needs they will purchase these vehicles,” Mr Weber added.

Top 5 Models

  1. Ford Ranger – 5,353 sales (up 19.7 per cent on February 2023)
  2. Toyota HiLux – 4,403 (up 11.8 per cent)
  3. Tesla Model 3 – 3,593 (up 34.5 per cent)
  4. Isuzu Ute D-Max – 2,941 (up 52.3 per cent)
  5. Toyota RAV4 – 2,843 (up 34.4 per cent)

Top 5 Brands

  1. Toyota –19,374 sales (up 35.2 per cent from February 2023)
  2. Mazda – 7,350 (down 4.1 per cent)
  3. Ford – 7,275 (up 20.8 per cent)
  4. Nissan – 6,617 (up 157.2 per cent)
  5. Mitsubishi – 6,411 (up 16.6 per cent)

Source: Federal Chamber of Automotive Industries

7 March 2024