There has been much said about the journey towards the electrification of Australia’s car fleet in recent times.
We know about the challenges this transition presents, most notably the significant need for investment in infrastructure to make it all possible. There is also a strong metro/regional divide. The more regional you travel, the less likely Australians see EVs as a genuine, viable option. Notwithstanding this very real position, the data does tell a story.
While new car sales were down 3.9 per cent in March 2023 compared to the year before, year-to-date sales have increased by 2.5 per cent. The biggest news in this is that battery electric vehicle (BEVs) sales grew by 19.5 per cent, while plug-in-hybrids (PHEVs) are up 33.3 per cent.
Now, while I know that BEVs account for just 6.8 per cent of sales, it is clear that despite the unique challenges, those that can afford and use an electric car are buying them.
For our industry, my message is clear. The time to begin topping up the skills for your workforce is now. It may not be time for everyone to invest in new equipment, however, your employees do need the skills.
These skills should first come by enrolling in our suite of micro-credentials, which are available online, to ensure our workforce is prepared. More intensive training can then follow as necessary.
In closing, the other clear trend emerging in new car sales is the rise of vehicles sourced from China, up 70.7 per cent. That is telling.
14 April 2023