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September 2023 New Car Sales Announced

The Australian new market’s record-breaking streak has continued in September 2023, with local sales recording an 18.3 per cent jump on the 2022 figure according to the latest data from the Federal Chamber of Automotive Industries (FCAI).

A total of 110,702 vehicles were sold for the month, the most recorded for the month of September, and marked the fourth time in the last five months that a monthly record has been broke.

Sales were up 13.5 per cent in Queensland, with 23,415 sales recorded, with all states and territories recording double-figure percentage increases except the Northern Territory (up 3.6 per cent).

The Toyota HiLux reaffirmed its slender lead at the top of the sales charts, recording 5,776 sales, to just edge out the Ford Ranger with 5,429 sales. The result leaves the HiLux with a slender lead of just over 1,000 on the Year-to-date ranking.

The Tesla Model Y continues to make waves in the market, recording 3,811 sales to finish third in the rankings, ahead of the Isuzu D-Max, with 2,885 sales and the Toyota RAV4 with 2,798 sales.

Toyota remains number 1 when it comes to brand rankings, with the Japanese brand recording a 40.8 per cent sales increase on its way to 20,912 sales, well ahead of Mazda in second place with 8,031 sales. Just behind Mazda was Ford with 8,015 sales, while Kia outsold sister brand Hyundai 7,303 sales to 6,217.

FCAI Chief Executive Tony Weber said the ongoing positive results was proof that Australian consumers had access to one of the broadest new car markets in the world.

“The record result shows that Australian car buyers value a broad choice of vehicles in a range of price brackets that suit the family or business budget,” said Weber.

“Consumers have a choice of vehicles across 20 light vehicle segments – from small passenger cars through to larger utes – confirming Australia’s position as one of the most open and competitive new vehicle markets in the world.

“Our advice is that the supply of vehicles into Australia, including electric vehicles, continues to improve so those consumers who want to buy a new vehicle should visit a dealer or manufacturer.”

Top 5 Models

  1. Toyota HiLux – 5,776 sales (up 11.7 per cent on September 2022)
  2. Ford Ranger – 5,429 (up 11.0 per cent)
  3. Tesla Model Y – 3,811 (down 12.6 per cent)
  4. Isuzu D-Max – 2,885 (up 48.4 per cent)
  5. Toyota RAV4 – 2,798 (up 50.8 per cent)

Top 5 Brands

  1. Toyota – 20,912 (up 40.8 per cent)
  2. Mazda – 8,031 (up 10.6 per cent)
  3. Ford – 8,015 (up 20.8 per cent)
  4. Kia – 7,303 (up 0.2 per cent)
  5. Hyundai – 6,217 (down 4.4 per cent)

Source: Federal Chamber of Automotive Industries

4 October 2023